Best Marketing Quotes

The best marketing quotes make us think — how can we apply this insight to our business?

To find and assemble this great collection of quotes, we went to the most brilliant marketers we could find. Our sources include great copywriters, successful product marketers, and outstanding company leaders.

We trimmed the best quotes from our pool of great marketing quotations to the “best of the best.”

You’ll probably want to read these several times throughout the year and see which quotes resonate with you and your business during your readings. Enjoy!

Top 10 Marketing Quotes

1.) Don’t tell me how good you make it; tell me how good it makes me when I use it.
Leo Burnett

2.) Marketing is a race without a finishing line.
Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

3.) The easy way to get into a person’s mind is to be first.
Al Ries, Positioning: The Battle for Your Mind

4.) Without publicity, a terrible thing happens — nothing.
P.T. Barnum

5.) Be provocative. But be sure your provocativeness stems from your product. You are not right if, in your ad, you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets.
Bill Bernbach

6.) Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Joe Chernov

8.) The only way I can get you to do anything is by giving you what you want.
Dale Carnegie

9.) The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

​​10.) Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product; you can only interest them into buying it.
David Ogilvy

Good Marketing Sayings

11.) It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Elon Musk

12.) Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
Al Reis

13.) Picasso had a saying – good artists copy, great artists steal – and we have always been shameless about stealing great ideas.
Steve Jobs

See Best Research Quotes and Captions.

14.) In the fool’s mind, there are many choices; in the wise man’s mind, there are few.
Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

15.) Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Marc Mathieu

16.) Do not be embarrassed by your failures; learn from them and start again.
Richard Branson

17.) A brand is a voice, and a product is a souvenir.
Lisa Gansky

18.) It is a capital mistake to theorize before one has data.
Sir Arthur Conan Doyle

19.) Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.
Mary Kay Ash, Inventor of Network Marketing

20.) Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.
Robert B. Cialdini, Influence: The Psychology of Persuasion

21.) Rules are what the artist breaks; the memorable never emerged from a formula.
Bill Bernbach

See 117 Best Investment Sayings.

Branding And Messaging Quotes

22.) When the tools of production are available to everyone, everyone becomes a producer.
Chris Anderson, The Long Tail: Why the Future is Selling Less of More

23.) Help your customers, and you help your business.
Leo Burnett

24.) Laughter is timeless; imagination has no age; dreams are forever.
Walt Disney

25.) Brand is just a perception, and perception will match reality over time.
Elon Musk

26.) Are you like a subway station with banner ads flying by the commuters who are just trying to get to their destination, or are you like a cafe where customers mingle and feel like they belong? MIngling creates buzz.
Steve Jurvetson and Tim Draper, as quoted in Emanuel Rosen’s Buzz: Real-life Lesson in Word-of-Mouth Marketing.

27.) Make your customer the hero of your stories.
Ann Handley

28.) My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person; they’re done by a team of people.
Steve Jobs

​​29.) I don’t watch television, and I don’t go to meetings. So I have seven more hours every day than everybody else. And in those 7 hours, if I do 2 hours of productive work and spend 5 hours walking around noticing things, that’s a good day.
Seth Godin

30.) If I was down to my last dollar of my marketing budget, I’d spend it on PR.
Bill Gates

See Best Management Quotes.

The Art of Marketing

31.) Along with the fragmentation of markets is coming the fragmentation of marketing.
Chris Anderson, The Long Tail: Why the Future is Selling Less of More

32.) The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Phillip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets

33.) Building your brand doesn’t take millions. It takes imagination.
Harry Beckwith

34.) Content builds relationships. Relationships are built on trust. Trust drives revenue.
Andrew Davis

35.) The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker

36.) When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.
Leo Burnett

37.) Your most unhappy customers are your greatest source of learning.
Bill Gates

See 125 Motivational Sales Quotations.

Taking Your Product to Market Insights

38.) The more you tell, the more you sell.
David Ogilvy

39.) The sole purpose of marketing is to sell more to more people, more often, and at higher prices. There is no other reason to do it.
Sergio Zyman

40.) Unless your advertising has a big idea, it will pass like a ship in the night.
David Ogilvy

See Great Leadership Quotes.

41.) Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.
Ann Handley

42.) It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
Bryan Eisenberg

43.) A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Robert B. Cialdini

44.) I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou

Human Resources Quotations and HR Captions

Innovation

45.) Business has only two functions—marketing and innovation.
Milan Kundera

46.) We need to stop interrupting what people are interested in and be what people are interested in.
Craig Davis

47.) While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.
W. Chan Kim, Blue Ocean Strategy

48.) Marketing is the creative use of truth
Philip Kotler

49.) When you find bad news, I say: Get it right, get it fast, get it out, get it over.
Warren Buffett

See Accountant Quotes and Captions.

Products and Customers Quotations

50.) Experiences that don’t involve touching, seeing, or feeling actual results, such as being presented with an abstract sheet of numbers, are shown to be non-impactful and easily forgotten.
W. Chan Kim, Blue Ocean Strategy

51.) Nobody reads ads; people read what interests them. Sometimes it’s an ad.
Eugene Schwartz, Breakthrough Advertising for Copywriters

52.) Sell to people who are listening.
Seth Godin

53.) There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

54.) The basic approach of positioning is not to create something new and different but to manipulate what’s already up there in the mind, to retie the connections that already exist.
Al Reis

See 107 Good Steve Jobs Quotes.

55.) Leverage the strength that you have: that no one else can be you.
Todd Wheatland

56.) Embarrassment is a villain to be crushed.
Robert Cialdini

57.) Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product; you can only interest them into buying it.
David Ogilvy

58.) Acquaintances give us moments; friends give us hours; good friends give us days.
Harry Beckwith

See Purchasing Quotes and Captions.

Branding Quotes

59.) Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.
Laura Fitton

60.) Marketing is too important to be left to the marketing department.
David Packard

61.) Marketing is the homework that we do before we have a product
Philip Kotler

62.) Often, we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.
Robert B. Cialdini

63.) An idea can turn to dust or magic, depending on the talent that rubs against it.
Bill Bernbach

64.) Marketing takes a day to learn and a lifetime to master.
Phil Kolter

See 27 Best Quotes of All-Time.

Marketing Leadership

65.) Before you can have a share of the market, you must have a share of mind.
Leo Burnett

66.) Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.
Jay Conrad Levinson, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

67.) The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.
Seth Godin, Tribes: We Need You To Lead Us

68.) You can’t expect to just write and have visitors come to you – that’s too passive.
Anita Campbell

69.) It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget.
Neil Patel

70.) Good things happen when you narrow your focus.
Al Reis

Marketing’s Objective Quotes

71.) The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.
Al Ries

72.) The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter F. Drucker

73.) Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.
Margaret Mead

74.) To me, marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs

75.) Being unafraid of making mistakes makes everything easy for me. Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.
Gary Vaynerchuk, Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

76.) Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.
W. Chan Kim, Blue Ocean Strategy

Content Marketing Quotes

77.) Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett’s advice for making great content

78.) Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.
Robert Rose

79.) Content is the reason search began in the first place.
Lee Odden

80.) If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Jay Baer

80.) Content is the atomic particle of all digital marketing.
Rebecca Lieb

81.) Content is king, but engagement is queen, and the lady rules the house!
Mari Smith

82.) If great content is the hero, then banners are the villain.
Michael Brenner

83.) Content is the atomic particle of all digital marketing.
Rebecca Lieb

Ann Handley on Content Marketing

84.) Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe.
Ann Handley

85.) You need to create ridiculously good content – content that is useful, enjoyable, and inspired.
Ann Handley

86.) Good content isn’t about good storytelling. It’s about telling a true story well.
Ann Handley

87.) Engaging content is far more about brains than budget.
Ann Handley

Content Marketing Sayings

88.) Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.
David Beebe

89.) People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.
Robert B. Cialdini

90.) Too often, feeling intimidated becomes our excuse not to be awesome.
Scott Stratten

91.) Clients don’t care about the labor pains; they want to see the baby.
Tim Williams

92.) When people feel insecure about something, they look around for validation. Show them that other people trust you.
Francisco Rosales

93.) In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
Seth Godin, Tribes: We Need You To Lead Us

Digital Marketing Quotes

94.) Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.
David Meerman Scott

95.) Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Erik Qualman

96.) You can’t just place a few buy buttons on your website and expect your visitors to buy.
Neil Patel

Social Media Marketing Quotes

97.) In fact, adding a social layer to any platform immediately increases its effectiveness.
Gary Vaynerchuk

98.) Getting the like is easy. It’s a light action. Anything else requires trust.
Jon Loomer

99.) Either write something worth reading or do something worth writing about.
Benjamin Franklin

99.) Going viral is not an outcome; it” s a happening. Sometimes it happens; sometimes, it doesn’t. Just remember, fans are vanity, and sales are sanity.
Lori Taylor

100.) Humans find what they’re looking for on social media. If you’re looking for a fight and negativity, you’re gonna find it. If you’re looking for happiness and positivity, you’re gonna find it at scale.
Gary Vaynerchuk

101.) On average, eight out of 10 people will read your headline copy, but only two out of 10 will read the rest.
Brian Clark

102.) Social media is about sociology and psychology more than technology.
Brian Solis

Marketing Insights

103.) Master the topic, the message, and the delivery.
Steve Jobs

104.) Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach

105.) Copy is assembled; you do not write a copy; you assemble it.
Eugene Schwartz, Breakthrough Advertising for Copywriters

106.) You will never have a second chance to make a first impression.
Will Rogers

107.) Go the extra mile; it’s never crowded.
Unknown

108.) It raises one above the herd and gives one a feeling of nobility and exaltation to admit one’s mistakes.
Dale Carnegie

109.) If your dreams don’t scare you, they’re not big enough.
Ellen Johnson Sirleaf

110.) Marketing is really just about sharing your passion.
Michael Hyatt

111.) If you do what you’ve always done, you’ll get what you’ve always gotten.
Tony Robbins

112.) Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Beth Comstock

113.) If you’re a good marketing person, you have to be a little crazy.
Jim Metcalf

Short Marketing Quotes

114.) Focus on the present — It’s the best gift you can give yourself.
Carrie Kerpen

115.) If you’re looking for the next big thing and you’re looking where everyone else is, you’re looking in the wrong place.
Mark Cuban

116.) Marketing is the ability to hit the mark.
Philip Kotler

117.) Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.
Michael Hyatt

118.) When you try to be everything, you wind up being nothing.
Al Ries

119.) It is no longer enough to satisfy your customers. You must delight them
Philip Kotler

120.) The best marketing doesn’t feel like marketing.
Tom Fishburne

121.) What you don’t do is surrender. You might retreat occasionally, but you don’t give up.
Chris Brogan

122.) Make your marketing so useful; people will pay you for it.
Jay Baer

123.) Whether you think you can or you think you can’t, you’re right.
Henry Ford

124.) Be where the world is going.
Beth Comstock

Motivating Marketing Quotes

125.) The consumer isn’t a moron. She is your wife.
David Ogilvy

126.) To find a unique position, you must ignore conventional logic. Conventional logic says you find your concept inside yourself or inside the product. Not true. What you must do is look inside the prospect’s mind.
Al Ries, Positioning: The Battle for Your Mind

127.) Whatever you can do or dream, you can begin it. Boldness has genius, power, and magic in it.
Johann Wolfgang von Goethe

128.) Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.
David Ogilvy

129.) Think big, and don’t listen to people who tell you it can’t be done. Life’s too short to think small.
Tim Ferriss

130.) You are not your resume. You are your work.
Seth Godin

130.) Nothing is impossible; The word itself says, ‘I’m possible!’”
Audrey Hepburn

A Marketer’s Inspiration

131.) It’s a very complicated world. It’s a very noisy world. And we are not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.
Steve Jobs

132.) Marketing is not anyone’s job — it’s everyone’s job!
Jack Welch

133.) Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work.
Dennis Crowley

134.) If your actions inspire others to dream more, learn more, do more, and become more, you’re a leader.
John Quincy Adams

135.) There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination, you can get there.
Darren Rowse

136.) Less is more. Keeping it simple takes time and effort.
Jeff Bullas

137.) When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.
Leo Burnett

Bonus content begins here.

138.) The aim of marketing is to make selling superfluous.
Peter Drucker

139.) Markets are conversations.
The Cluetrain Manifesto

139.) Be stubborn on vision but flexible on details.
Jeff Bezos

140.) Advertising brings in customers, but word-of-mouth brings in the best customers.
Jonah Berge

Creativity in Marketing

141.) Marketing is what you do when your product is no good.
Edwin Land

142.) Creativity is intelligence having fun.
Albert Einstein

143.) Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.
Luke Sullivan

144.) An essential aspect of creativity is not being afraid to fail.
Edwin Land

Product Quotations

145.) It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
Steve Jobs

146.) Great marketing only makes a bad product fail faster.
David Ogilvy

147.) Better marketing often trumps a better product. Invest in both.
Rand Fishkin

148.) Amazing things will happen when you listen to the consumer.
Jonathan Midenhall

149.) Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
Steve Jobs

150.) Consumers do not buy products. They buy product benefits.
David Ogilvy

Pricing Quotes for Marketers

151.) Price is what you pay; value is what you get.
Warren Buffett

152.) The moment you make a mistake in pricing, you’re eating into your reputation or your profits.
Katharine Paine

153.) Perhaps the reason price is all your customers care about is that you haven’t given them anything else to care about.
Seth Godin

154.) What I ‘charge’ today has nothing to do with yesterday or tomorrow. It has to do with ‘now’!
Carl Rogers

Physical Distribution Quotes

155.) Amazon has well passed any expectations of its ability to change distribution and marketing.
Eric Schmidt

156.) We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.
Steve Jobs

157.) Content is king, but distribution is queen, and she wears the pants.
Jonathan Perelman

158.) A large social media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
Guy Kawasaki

159.) Don’t create a product, then seek someone to sell it to. Find a market, define your customers, then find or develop a product for them.

Seth Godin Quotes on Branding

160.) If it scares you, it might be a good thing to try.

161.) Marketing is no longer about the stuff that you make but about the stories, you tell.

162.) It’s easier to love a brand when the brand loves you back.

163.) The key to success is to find a way to stand out – to be the purple cow in a field of monochrome Holsteins.

164.) You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do it, and you must.

165.) The person who fails the most wins.

166.) Either you’re the creator, or you’re the audience. Either you’re waiting your turn, or you’re taking it.

167.) Make something happen today, before you go home, before the end of the week.

168.) Sell a story that some people want to believe. In fact, sell a story they already believe.

169.) Making promises and keeping them is a great way to build a brand.

170.) I’m officially letting go. I’m going to stop comparing everything to my all-time best, to your all-time best, to everyone’s all-time best.

171.) As long as ‘opportunity’ means change, and as long as ‘change’ means pain, we will continue to miss our chances.

172.) If failure is not an option, then neither is success.

173.) Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.

Seth Godin on Branding Video

New Marketers’ Insights

174.) The ultimate content strategy is listening.
Marcus Sheridan

175.) Stop marketing; start engaging.
Scott Stratten, the President of Un-Marketing

176.) Tell a story. Make it true. Make it compelling. And make it relevant.
Rand Fishkin, former CEO of Moz

177.) Social media is an ingredient, not an entree.
Jay Baer

178.) Consistency of content underlies everything.
Donna Moritz

179.) Be funny, ironic, or outrageous — just don’t be boring!
Larry Kim

180.) A potential customer has given you permission to contact them. This is a big deal! Now what? The first step is to teach your new prospect about you, your company, and your brand. You need to indoctrinate them. Who are you? What do you stand for? Why are you different? What should they expect from you? How often? What should they do next?
Ryan Deiss

181.) Successful social media marketing is not built on impressions. It is built on relationships.
Kim Garst

Marketing Entrepreneurship

182.) Entrepreneurship is not really building a product; it’s not having an idea; it’s not being in the right place at the right time. It’s fundamentally company-building.
Eric Ries

183.) Honest & transparent content is the best sales tool…in the world. Period.
Marcus Sheridan

184.) Create content that teaches. You can’t give up. You need to be consistently awesome.
Neil Patel

185.) You have to understand, as a marketer, that consumers are functioning in the age of efficiency.
Mitch Joel

186.) Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.
Kim Garst

187.) If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook.
Neil Patel

188.) Better marketing often trumps a better product. Invest in both.
Rand Fishkin, former CEO of Moz

189.) You don’t want a huge list. You want an engaged list – the gold isn’t in the list anymore; it’s in the engagement.
Scott Stratten

Thinking Creatively

190.) In today’s world, meaningful differences between businesses are rarely rooted in price or product but instead in customer experience.
Jay Baer

191.) “Anything is possible” is cleverly worded. “Anything” (aka not necessarily what you want), and “possible” (not probable).
Shaan Puri

192.) I don’t care what people say they want. I try to listen to what they say or think they want, and I try to figure out what they think they want, and then I try to come up with those solutions.
Sam Parr

193.) The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon Sinek

194.) It’s fascinating, really,” she says. “The science has led to an answer, which is emotions. It is all about emotions. People don’t make the purchasing decisions that they make because they’ve done a double-blind taste test. They do it because of how a product or a service makes them feel. This has shown us that it’s what we really need to be doing to be different and what we really need to tap into to wow the consumer.
Howard Brodsky, The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Eye on the Prize

195.) Just out of curiosity, what is it that’s stopping you from moving forward with this right now?
Phil M Jones, author of Exactly What to Say: The Magic Words for Influence and Impact

196.) Great design is no longer an advantage; it’s a prerequisite. Brands: get sharp or get cut out.
Laura Busche

197.) Focus attention and energy on making a difference in the lives of others, and success might follow as a by-product.
Adam Grant, Author of Give and Take

198.) I don’t care if you’re in business or you’re in love. Get good at persuading people.
Sam Parr

199.) If you can clearly articulate the dream or the goal, start.
Simon Sinek

200.) Stop interrupting what people are interested in and be what people are interested in.
Craig Davis

201.) When creating content, be the best answer on the internet.
Andy Crestodina

202.) It’s important to remember your competitor is only one mouse click away.
Douglas Warner III

203.) 90% trust peers on social networks; only 15-18% trust brands.
Danny Brown

204.) Your brand is what people say about you when you’re not in the room.
Jeff Bezos

205.) Content is fire; social media is gasoline.
Jay Baer

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By Mike O’Halloran

Mike is the founder of Greeting Card Poet and an award-winning marketer. He held executive marketing and general management roles with several companies, including The Learning Company and Magnetic Poetry.

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